PUMA: World-Leading Sports Brand

As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes and sports teams — be it football, womens runners and training, golf, basketball or motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.

The History of PUMA

Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.


PUMA Sports

From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparel for all ages here at PUMA.

Practising Sustainability Through Sports

PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.

Better Innovations with PUMA

PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.

PUMA Against Social Injustices

Living without prejudice should not be open to debate. That’s why PUMA is working with nonprofit organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, womens runners and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.

PUMA in The World of Sports

As one of the world’s leading sports brands, PUMA has made history as a creator of product designs like womens sports bra for outstanding athletes and sports teams — be it football, running and training, golf, basketball or motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.

The Brand Story of PUMA

In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. In the first few years, the brand gained notoriety as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.

womens sports bra

PUMA Sports

Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when you are not doing sports, PUMA sports apparel are versatile wear that you can style in various ways.

Practising Sustainability Through Sports

PUMA is committed to making better products, and contribute to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas consisting of Fair Income, Products, Health & Safety and more — doing their part to deliver better products and contribute to a better world.

Innovating with PUMA

PUMA strives to be at the forefront of womens sports bra innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.

PUMA Supports Gender Equality

PUMA does not tolerate racism, bigotry, or police brutality and is committed to using its platform to push for change — this is why PUMA established #REFORM to stand up against social injustice. PUMA makes an effort to amplify all Black voices within the workplace and made donations to support organisations and initiatives for the Black Lives Matter movement.

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Favourable Investment Holding Company; MNRB Holdings Berhad

MNRB Holdings Berhad as A Whole

MNRB Holdings Berhad is a Malaysian investment holding firm founded in 1972, specialising in management services. Malaysian Reinsurance Berhad (Malaysian Re) and Takaful IKHLAS are affiliates of the corporation. The Company operates via the following segments: investment holding, reinsurance, takaful operator, pandemic reinsurance and retakaful operator.

MNRB Holdings Berhad Listed On Bursa Malaysia

Malaysian National Reinsurance Berhad was rebranded to MNRB Holdings Berhad as an investment holding company and is now listed on Bursa Malaysia. It comprises prominent wholesale reinsurance and retakaful suppliers and two Takaful operators. Its reinsurance business is among the region’s best reinsurers, both nationally and internationally.

Malaysia RE

What is Malaysian Re?

Malaysia Re plays a significant role as the national reinsurer and leading takaful operator in contributing to economic stability in their markets. Over the years, they have undertaken many initiatives to contribute toward developing the industry and the community continuously.

Takaful IKHLAS as The Best Protection Plan For Your Family

Takaful IKHLAS products focus on savings or investment-linked and mortgage protection plans. The public protection offerings feature innovative strategies to cover properties such as vehicles, buildings and other assets. They have 13 branch offices and currently records around 2 million registered certificate holders and more than 5,000 agents.

The Conclusion

As a company listed on the Malaysia stock exchange market, MNRB offers a wide range of products and services related to reinsurance, retakaful, retail takaful, pandemic reinsurance and more through its subsidiaries. MNRB is a regional and international player, having established a strong market presence in Asia and the Middle East.